Exceptional Customer Service

Customer centric customer service is an essential skill for an account manager, as it directly impacts the relationship with the clients, customer retention and the revenue of the business. An account manager is responsible for managing the accounts of existing customers, ensuring their satisfaction and retention, as well as identifying and pursuing new opportunities for growth. To do this effectively, an account manager needs to provide excellent customer service at every stage of the customer journey, from the initial contact to the delivery of the product or service, and beyond.

Some of the benefits of exceptional customer service for an account manager:

- It builds trust and loyalty with the customers, which leads to repeat business and referrals.

- It enhances the reputation and brand image of the business, which attracts new customers and partners.

- It increases customer satisfaction and retention, which reduces churn and increases lifetime value.

- It creates positive word-of-mouth and feedback, which improves customer advocacy and loyalty.

- It fosters long-term relationships with the customers, which enables cross-selling and up-selling opportunities.

- It resolves issues and complaints quickly and effectively, which prevents escalation and negative reviews.

- It provides valuable insights and feedback from the customers, which helps to improve the product or service offering and tailor it to their needs.

Therefore, improving customer service is a vital component of an account manager's role, as it directly affects the bottom line of the business and the long-term success of the account.